Mike, Yscir Clerk, chatted to Keith Lloyd, Manager
‘The Club celebrated 40 years in the existing Clubhouse last November’ I was informed by recently appointed Club Manager, Keith Lloyd. ‘We held a formal dinner hosting100 existing and ex-members – it was great to see so many people in one room at the same time who had contributed so much to this wonderful Club over such a long period.’
But Keith is not one to dwell in the past, as he enlightened me on current plans to modernise the Club’s website. ‘Our website has become a little stale in recent years, and is not working for us as we would like. So we’ve commissioned a new provider who will bring new techniques and improvements – we plan to launch mid to late April (2016) so watch this space! As local residents will be the first to appreciate, the views from Cradoc are spectacular, and any plan to attract more visitors to the area is welcome. Social media has undoubtedly exploded in recent years, and like it or hate it, Twitter and Facebook are the channels of communication that the younger generation use. Cradoc GC has recognised this and in conjunction with the new website, more activity is planned on both these fronts.’ But what about golf – isn’t that what Cradoc GC is all about? I asked - ‘Absolutely’, said Keith, ‘our members are the most important consideration we have, and always will be.’ And why exactly do people become members of a golf club I continued? ‘I’ve often wondered that’ replied Keith, ‘and my philosophy is simple - it’s ‘Tribal Magic’!’
Keith explained further. ‘Many of our members have been with us for several years, and some are now less able to play as much as in their younger years. But that doesn’t stop them frequenting the Club for meals, drinks, or socialising - belonging to ‘the Tribe’ is something they value. But don’t you have to play golf to ‘belong to the tribe?’ I asked – ‘Not at all. We have over 150 social members, many of whom wouldn’t know which end of the golf club to hold! But that doesn’t stop them enjoying the facilities of the bar, restaurant or even the driving range if they fancy a go with a bucket of balls! ‘ ‘We aim to sell experiences at Cradoc Golf Club’ concluded Keith, ‘not just membership – yes, we pride ourselves in providing a good quality golf course, good food in our restaurant and a wide range of ales and wines from the bar, but most importantly we concentrate on delivering warm friendly service from the staff, as we want people to stay, enjoy the experience and come back again.’
As a reminder, Cradoc Golf Club welcomes members of the public to visit at any time. Social Membership is available at very modest cost and enables significant savings on drinks and some meals on a permanent basis – as a CASC registered body, discounted (golf) membership rates are also available to individuals who can prove financial hardship/restricted earnings etc. - more details via the Club Office 01874 632658.
In the latter part of 2015, the Club successfully marketed a £99 Taster Membership which enables any adult unlimited access to the course for 2 Calendar Months, plus some dedicated tuition from resident PGA Professional Richard Davies. AND, for the summer of 2016 only, any son/daughter of an adult taking out this trial membership will also be given FREE access to the course for the same 2 month period. Cradoc Golf Club certainly seems to be moving with the times, so why not drop by one day and see what it has to offer you?